Privacy Policy

Privacy Policy for FranchisePicker.com

Operated by Direct Marketing Media, Inc.

Effective Date: June 16, 2025

1. Introduction

Direct Marketing Media, Inc. ("DMM", "we", "our", or "us") operates the website FranchisePicker.com (the "Website"). We are committed to protecting the privacy of individuals who visit our Website and submit information to be connected with franchise opportunities. This Privacy Policy explains how we collect, use, disclose, and safeguard your information.By using the Website, you consent to the practices described in this Privacy Policy.

2. Information We Collect

a. Information You Provide

When you interact with our Website, we may collect personal information you provide, including:

  • Name

  • Email address

  • Phone number

  • Location (City, State, ZIP)

  • Franchise investment range and interests

  • Other data entered in form fields or surveys

b. Information Collected Automatically

We collect technical and usage data including:

  • IP address

  • Browser type and version

  • Device type and operating system

  • Time zone and language

  • Browsing actions and patterns

  • Referring/exit pages

c. Lead Verification and Compliance Tools

We use verification technologies including:

  • Jornaya (LeadiD): We use LeadiD to capture a cryptographically hashed record of your interaction with our lead form to ensure consent was given knowingly and transparently.

  • TrustedForm: We embed TrustedForm certificates that independently verify the authenticity and timing of your submission.

3. Use of Information

We may use your information to:

  • Connect you with appropriate franchise opportunities

  • Send communications via email, SMS, or phone

  • Improve our Website and user experience

  • Perform marketing and retargeting campaigns

  • Analyze and improve our lead generation processes

  • Comply with applicable legal requirements

4. Sharing Your Information

We may share your data with:

  • Franchise companies and consultants: To match you with opportunities based on your preferences.

  • Third-party service providers: For hosting, data analysis, marketing, lead tracking, and verification.

  • Regulatory authorities or law enforcement: When required by law or necessary to protect our legal rights

We do not sell your personal information for monetary gain.

If you wish to be removed from a particular franchise partner’s contact list after your information has been shared with them, you must contact that partner directly to make your request. We are not responsible for their use of your data once transferred, but we will assist where possible in identifying the appropriate contact for your request.

5. Consent and TCPA Compliance

By submitting your information through our Website, you provide express written consent for Direct Marketing Media, Inc., its marketing partners, franchise clients, and third-party vendors to contact you using:

  • Automated dialers

  • Artificial or prerecorded voice messages

  • Text messages and emails

  • Calls to the number(s) you provided

You understand this consent is not a condition of purchase. Standard message and data rates may apply.

Consent is documented using tools like Jornaya LeadiD and TrustedForm. Each submission is time-stamped, stored, and independently verified.

You may revoke your consent at any time by:

  • Texting "STOP" to any text message

  • Clicking the unsubscribe link in an email

  • Emailing us at [email protected]

6. Cookies and Tracking Technologies

We use cookies and third-party tools (e.g., Google Analytics, Meta Pixel) to collect behavioral data. These tools may place cookies or tracking pixels to:

  • Improve site performance

  • Measure ad performance

  • Deliver personalized ads based on your behavior

You can manage your cookie preferences in your browser settings.

7. Data Security

We implement commercially reasonable physical, technical, and administrative safeguards designed to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These include but are not limited to:

  • Secure socket layer (SSL) encryption for data transmission

  • Access controls and authentication mechanisms

  • Regular vulnerability scanning and software updates

  • Internal data access protocols to limit exposure to authorized personnel only

Despite our efforts, no method of transmission over the Internet or method of electronic storage is completely secure. Therefore, we cannot guarantee absolute security. If you believe your information may have been compromised, please contact us immediately at [email protected].

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

  • Delivering your information to franchise partners

  • Validating consent using TrustedForm and LeadiD certificates

  • Complying with legal, regulatory, or contractual obligations

  • Addressing disputes and enforcing our agreements

Retention periods may vary depending on the type of data and applicable laws. When we no longer need your personal information for the stated purposes, we will securely delete or anonymize it in accordance with industry best practices and our internal data retention policies.

If you would like more information about specific retention timelines, please contact us at [email protected].

9. Your Rights

Depending on your jurisdiction, you may have rights to:

Retention periods may vary depending on the type of data and applicable laws. When we no longer need your personal information for the stated purposes, we will securely delete or anonymize it in accordance with industry best practices and our internal data retention policies.

If you would like more information about specific retention timelines, please contact us at [email protected].

9. Your Rights

Depending on your jurisdiction, you may have rights to:

  • Access your data

  • Correct inaccurate information

  • Request deletion

  • Opt out of marketing

  • Request documentation of consent

Contact us at [email protected] to exercise these rights.

10. Children’s Privacy

Our Website is not intended for children under 18. We do not knowingly collect data from minors.

11. International Users

Your data may be processed in the United States. If accessing from outside the U.S., you consent to this processing.

12. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with the revised effective date.

13. Contact Information

Direct Marketing Media, Inc.

215 E Bay St., Charleston, SC 29401

Email: [email protected]

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215 East Bay St. Suite 201K Charleston, SC 29715

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Disclaimer: FranchisePicker.com by Direct Marketing Media, Inc. is an independent marketing platform and is not affiliated with, endorsed by, or acting as a franchise consultant, broker, or advisor. We do not offer legal, financial, or investment advice. The information provided on this website is for general informational purposes only and should not be construed as professional advice. We recommend that prospective franchisees conduct their own due diligence and consult with qualified professionals before making any investment decisions.